Obligation MacDonald's 2.875% ( XS1004551294 ) en EUR

Société émettrice MacDonald's
Prix sur le marché refresh price now   99.54 %  ▼ 
Pays  Etats-unis
Code ISIN  XS1004551294 ( en EUR )
Coupon 2.875% par an ( paiement annuel )
Echéance 16/12/2025



Prospectus brochure de l'obligation McDonalds XS1004551294 en EUR 2.875%, échéance 16/12/2025


Montant Minimal /
Montant de l'émission /
Prochain Coupon 17/12/2025 ( Dans 229 jours )
Description détaillée McDonald's est une chaîne de restauration rapide multinationale américaine qui sert des hamburgers, des frites, des boissons gazeuses et d'autres articles de restauration rapide dans le monde entier.

L'Obligation émise par MacDonald's ( Etats-unis ) , en EUR, avec le code ISIN XS1004551294, paye un coupon de 2.875% par an.
Le paiement des coupons est annuel et la maturité de l'Obligation est le 16/12/2025








BASE PROSPECTUS
McDonald's Corporation
(Incorporated in the State of Delaware, United States of America)

as Issuer

U.S.$6,000,000,000

PROGRAM FOR THE ISSUANCE OF GLOBAL MEDIUM-TERM NOTES
__________________________

Application has been made to the Commission de Surveillance du Secteur Financier (the "CSSF"), in its capacity as
competent authority under the Luxembourg Act dated July 10, 2005 on prospectuses for securities, as amended (the
"Prospectus Act 2005"), to approve this base prospectus (the "Base Prospectus") as a base prospectus for the purposes of
Article 5.4 of Directive 2003/71/EC, as amended. The CSSF has not reviewed any information in this Base Prospectus that
pertains to offerings of Notes that are neither admitted to trading on a regulated market in the European Economic Area nor
offered in the European Economic Area in circumstances in which a prospectus is required to be published under the
Prospectus Directive and, therefore, the CSSF has not approved any information contained herein that relates to such Notes,
including the Form of Final Terms that pertains to such Notes. Application has also been made to the Luxembourg Stock
Exchange for Notes (the "Notes") issued under the Program for the Issuance of Global Medium-Term Notes (the "Program")
described in this Base Prospectus to be admitted to trading on the Luxembourg Stock Exchange's regulated market and to be
listed on the Official List of the Luxembourg Stock Exchange. However, Notes may also be issued under the Program that are
admitted to trading on other markets or not listed on any exchange. Further, Notes that are initially listed on an exchange may
subsequently be de-listed, as described in the section "European Union Transparency Directive," contained herein, or at the
Issuer's option if other statutory requirements become impracticable or unduly burdensome. This Base Prospectus shall be in
force for a period of one year from the date set out hereunder.

The CSSF, in its capacity as competent authority under the Prospectus Act 2005, assumes no responsibility as to the
economic and financial soundness of the transactions contemplated by this Base Prospectus or the quality or solvency of the
Issuer, in accordance with Article 7(7) of the Prospectus Act 2005.

Notes have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the "Securities
Act"). Notes may not be offered, sold or delivered within the United States of America (the "United States" or the "U.S.") or
to, or for the account or benefit of, U.S. persons (as such terms are defined in Regulation S under the Securities Act), unless the
Notes are registered under the Securities Act or an exemption therefrom is available. The Issuer is authorized to borrow up to
U.S.$6,000,000,000 (or such other amount as may be subsequently authorized, from time to time), or the equivalent thereof in
foreign currencies, by means of incurring any form of indebtedness (excluding any borrowings made via commercial paper),
including by issuing Notes under the Program.

An investment in Notes issued under the Program involves certain risks. For a discussion of these risks, see the "Risk
Factors" section contained in this Base Prospectus.
__________________________

Arranger for the Program
MORGAN STANLEY
__________________________

Dealers
ANZ
BARCLAYS
BNP PARIBAS
BOFA MERRILL LYNCH
CITIGROUP
COMMERZBANK
CRÉDIT AGRICOLE CIB
CREDIT SUISSE
DEUTSCHE BANK
GOLDMAN SACHS INTERNATIONAL
HSBC
ING
J.P. MORGAN
MITSUBISHI UFJ SECURITIES
MIZUHO SECURITIES
MORGAN STANLEY
RABOBANK INTERNATIONAL
RBC CAPITAL MARKETS
SANTANDER GLOBAL BANKING & MARKETS
SCOTIABANK
SMBC NIKKO
SOCIÉTÉ GÉNÉRALE CORPORATE & INVESTMENT BANKING
STANDARD CHARTERED BANK
THE ROYAL BANK OF SCOTLAND
UNICREDIT BANK
WELLS FARGO SECURITIES
WESTPAC BANKING CORPORATION

November 20, 2013





McDonald's Corporation (the "Issuer" and the "Company") accepts responsibility for the information contained in this
Base Prospectus and in the Final Terms relating to any Notes. To the best of the knowledge and belief of the Issuer (having taken
all reasonable care to ensure that such is the case), the information contained in this Base Prospectus is in accordance with the
facts and does not omit anything likely to affect the import of such information.
Certain information contained in this Base Prospectus has been extracted from third party sources. The Issuer confirms
that such information has been accurately reproduced and that, so far as the Issuer is aware, and is able to ascertain from
information published by such third party sources, no facts have been omitted that would render the reproduced information
inaccurate or misleading.
The Issuer may agree with any Dealer that Notes may be issued in a form not contemplated by the Final Terms of the
Notes herein, in which event, if such Notes are to be admitted to trading on a regulated market in the European Economic Area or
offered in the European Economic Area in circumstances in which a prospectus is required to be published under the Prospectus
Directive, a further Base Prospectus, subject to approval by the CSSF, will be made available that will describe the effect of the
agreement reached in relation to such Notes. For offerings of Notes that are neither admitted to trading on a regulated market in
the European Economic Area nor offered in the European Economic Area in circumstances in which a prospectus is required to
be published under the Prospectus Directive, the Issuer may agree with any Dealer that such Notes may be issued in a form not
contemplated by the Final Terms of the Notes herein, in which event a prospectus supplement, further Base Prospectus or other
documentation, if appropriate, will be made available that will describe the effect of the agreement reached in relation to such
Notes.
This Base Prospectus should be read and construed with any supplement hereto and with any other documents
incorporated by reference and, in relation to any Series (as defined herein) of Notes, should be read and construed together with
the relevant Final Terms.
No person has been authorized by the Issuer to give any information or to make any representation that is not contained
in, or is otherwise inconsistent with, this Base Prospectus or any other document entered into in relation to the Program or any
information supplied by the Issuer or such other information as is in the public domain and, if given or made, such information or
representation should not be relied upon as having been authorized by the Issuer or any Dealer. Neither the Issuer nor any Dealer
takes any responsibility for any other information that others may give you.
See "Risk Factors" beginning on Page 5 for a discussion of certain factors to be considered in connection with an
investment in the Notes.
This Base Prospectus, together with any prospectus supplement, is a "base prospectus" for the purposes of Article 5.4 of
the Prospectus Directive. The expression "Prospectus Directive" means Directive 2003/71/EC on the prospectus to be
published when securities are offered to the public or admitted to trading (and amendments thereto, including the 2010 PD
Amending Directive, to the extent implemented in the Relevant Member State (as defined below)), and includes any relevant
implementing measure in the Relevant Member State (as defined below). The expression "2010 PD Amending Directive"
means Directive 2010/73/EU amending the Prospectus Directive and Directive 2004/109/EC on the harmonization of
transparency requirements in relation to information about issuers whose securities are admitted to trading on a regulated
market (the "Transparency Directive"). A "Relevant Member State" is any Member State of the European Economic Area
that has implemented the Prospectus Directive. The distribution of this Base Prospectus and any relevant Final Terms and the
offering, sale and delivery of the Notes in certain jurisdictions, including in the United States and the United Kingdom, may be
restricted by law. Persons into whose possession this Base Prospectus or any relevant Final Terms come are required by the
Issuer and the Dealers to inform themselves about and to observe any such restrictions. For a description of certain restrictions
on offers, sales and deliveries of Notes and on the distribution of this Base Prospectus or any relevant Final Terms and other
offering material relating to the Notes, see the section "Subscription and Sale" contained herein. In particular, the Notes have
not been and will not be registered under the Securities Act. Notes may not be offered, sold or delivered within the United
States or to, or for the account or benefit of, U.S. persons (as such terms are defined in Regulation S under the Securities Act),
unless the Notes are registered under the Securities Act or an exemption therefrom is available. Neither this Base Prospectus
nor any Final Terms may be used for the purpose of an offer or solicitation by anyone in any jurisdiction in which such
offer or solicitation is not authorized or to any person to whom it is unlawful to make such an offer or solicitation.
Application has been made to the Luxembourg Stock Exchange for Notes to be admitted to trading on the Luxembourg
Stock Exchange's regulated market and to be listed on the Official List of the Luxembourg Stock Exchange. The Luxembourg
Stock Exchange's regulated market is a regulated market for purposes of the Markets in Financial Instruments Directive
(Directive 2004/39/EC). Notes may be admitted to listing and trading and/or quotation on other or further stock exchanges.
The Issuer may elect to issue Notes under the Program that will not be listed on any stock exchange.
Series of Notes may be rated or unrated. Where a Series is rated, such rating will not necessarily be the same as the
rating(s) assigned to the Issuer. The rating of certain Series may be specified in the relevant Final Terms. Whether or not each


2





credit rating applied for in relation to a relevant Series will be issued or endorsed by a credit rating agency established in the
European Union and registered under Regulation (EC) No. 1060/2009, as amended (the "CRA Regulation"), will be disclosed
in the relevant Final Terms.
Neither this Base Prospectus nor any Final Terms constitutes an offer or an invitation to subscribe for or purchase any
Notes and should not be considered as a recommendation by the Issuer or any Dealer that any recipient of this Base Prospectus
or any Final Terms should subscribe for or purchase any Notes. Each recipient of this Base Prospectus or any Final Terms shall
be deemed to have made its own investigation and appraisal of the condition (financial or otherwise) of the Issuer.
The Dealers have not separately verified the information contained in this Base Prospectus. No representation or
warranty is made or implied by the Dealers or any of their respective affiliates, and neither the Dealers nor any of their respective
affiliates make any representation or warranty, or accept any responsibility, as to the accuracy or completeness of the information
relating to the Issuer contained in this Base Prospectus.
Neither the delivery of this Base Prospectus or any Final Terms nor the offering, sale or delivery of any Note shall, in
any circumstances, create any implication that the information contained in this Base Prospectus is true subsequent to the date
thereof or the date upon which this Base Prospectus has been most recently amended or supplemented or that there has been no
material adverse change in the financial situation of the Issuer since the date thereof or, as the case may be, the date upon which
this Base Prospectus has been most recently amended or supplemented or the balance sheet date of the most recent financial
statements which are deemed to be incorporated into this Base Prospectus by reference, or that any other information supplied
in connection with the Program is correct at any time subsequent to the date on which it is supplied or, if different, the date
indicated in the document containing the same.
All references in this Base Prospectus to "U.S. dollars," "U.S.$" or "$" are to the lawful currency of the United States,
all references to "pounds sterling" or "£" are to the lawful currency of the United Kingdom, all references to "Australian
dollars" or "A$" are to the lawful currency of the Commonwealth of Australia and all references to "euro" and "" are to the
currency introduced at the start of the third stage of European economic and monetary union pursuant to the Treaty on the
Functioning of the European Union, as amended.
In connection with the issue of any Tranche (as defined herein) of Notes, the Dealer or Dealers (if any) named as
the Stabilizing Manager(s) (or persons acting on behalf of any Stabilizing Manager(s)) in the relevant Final Terms may
over-allot Notes or effect transactions (outside Australia and on a market operated outside Australia) with a view to
supporting the market price of the Notes at a level higher than that which might otherwise prevail. However, there is no
assurance that the Stabilizing Manager(s) (or persons acting on behalf of any Stabilizing Manager(s)) will undertake
stabilization action. Any stabilization action may begin on or after the date on which adequate public disclosure of the
terms of the offer of the relevant Tranche is made and, if begun, may be ended at any time, but it must end no later than
the earlier of 30 days after the issue date of the relevant Tranche and 60 days after the date of the allotment of the
relevant Tranche. Any stabilization action or over-allotment must be conducted by the relevant Stabilizing Manager(s)
(or persons acting on behalf of any Stabilizing Manager(s)) in accordance with all applicable laws and rules.
An investor intending to acquire or acquiring any Notes from an offeror will do so, and offers and sales of the Notes to
an investor by an offeror will be made, in accordance with any terms and other arrangements in place between such offeror and
such investor including as to price, allocations and settlement arrangements. The Issuer will not be a party to any such
arrangements with investors (other than the Arranger and the Dealers) in connection with the offer or sale of the Notes and,
accordingly, this Base Prospectus and any Final Terms will not contain such information. The investor must look to the offeror
at the time of such offer for the provision of such information. The Issuer has no responsibility to an investor in respect of such
information.




3





TABLE OF CONTENTS
RISK FACTORS .................................................................................................................................................................................. 5
CAUTIONARY STATEMENT CONCERNING FORWARD-LOOKING STATEMENTS ....................................................... 12
GENERAL DESCRIPTION OF THE PROGRAM .......................................................................................................................... 13
TERMS AND CONDITIONS OF THE NOTES .............................................................................................................................. 14
PROVISIONS RELATING TO THE NOTES WHILE IN GLOBAL FORM ................................................................................ 30
EUROPEAN UNION TRANSPARENCY DIRECTIVE ................................................................................................................. 32
FORM OF FINAL TERMS APPLICABLE TO ISSUANCES OF NOTES
SUBJECT TO THE PROSPECTUS DIRECTIVE .............................................................................................................. 33
FORM OF FINAL TERMS APPLICABLE TO ISSUANCES OF NOTES
NOT SUBJECT TO THE PROSPECTUS DIRECTIVE ..................................................................................................... 41
McDONALD'S CORPORATION .................................................................................................................................................... 51
USE OF PROCEEDS ......................................................................................................................................................................... 65
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM ......................................................................... 66
FINANCIAL INFORMATION ......................................................................................................................................................... 67
UNITED STATES TAXATION ........................................................................................................................................................ 94
EUROPEAN UNION DIRECTIVE ON THE TAXATION OF SAVINGS INCOME .................................................................. 96
PROPOSED FINANCIAL TRANSACTION TAX .......................................................................................................................... 96
LUXEMBOURG TAXATION .......................................................................................................................................................... 96
SUBSCRIPTION AND SALE ........................................................................................................................................................... 98
EXPERTS ......................................................................................................................................................................................... 103
DOCUMENTS INCORPORATED BY REFERENCE .................................................................................................................. 103
GENERAL INFORMATION .......................................................................................................................................................... 105










4





RISK FACTORS
Set out below are factors the Issuer believes may be material for the purpose of assessing the market risks associated
with the Notes or that may be otherwise material to the Notes. Prospective investors should read this Base Prospectus, as
supplemented, and the relevant Final Terms in their entirety and form their own conclusions regarding investing in any Notes,
in addition to consulting their respective financial and legal advisors about the risks entailed by an investment in any Notes and
the suitability of any investment in Notes in light of their respective particular circumstances. Prospective investors should also
consider carefully, among other factors, the matters described below.
The following risk factors have been separated into two groups:
· Risks related to the Notes; and
· Risks related to the Issuer.
The occurrence of the events described below under the risks relating to the Issuer could have a material adverse effect on the
Issuer's businesses, prospects, financial condition, results of operations and/or cash flows. Furthermore, other unknown or
unpredictable economic, business, competitive, regulatory, geopolitical or other factors could also have material adverse effects on
the Issuer's future results.
Risks Related to the Notes
Notes denominated in currencies other than U.S. dollars are subject to exchange rate and exchange control risks.
An investment in a Note denominated in a specified currency other than the currency of the jurisdiction in which a particular
investor resides, does business or reports its operating results entails significant risks. These risks include the possibility of significant
changes in rates of exchange between the specified currency and the investor's currency resulting from the official redenomination or
revaluation of the specified currency and the possibility of the imposition or modification of foreign exchange controls by either the
investor's jurisdiction or foreign governments. These risks generally depend on factors over which the Issuer has no control, such as
economic and political events and the supply of and demand for the relevant currencies. Moreover, if payments on Notes denominated in
currencies other than U.S. dollars are determined by reference to a formula containing a multiplier or leverage factor, the effect of any
change in the exchange rates between the applicable currencies will be magnified. In recent years, rates of exchange between some
currencies have been highly volatile, and you should be aware that volatility may occur in the future. Fluctuations in any particular
exchange rate that have occurred in the past, however, are not necessarily indicative of fluctuations in the rate that may occur during the
term of any Note. Depreciation of a specified currency for a Note against the investor's currency would result in a decrease in the
effective yield of such Note (in terms of the investor's currency) below its coupon rate and, in certain circumstances, could result in a
loss to a particular investor (in terms of that investor's currency).
Except as set forth below, if payment in respect of a Note is required to be made in a currency other than U.S. dollars, and such
currency is unavailable to the Issuer due to the imposition of exchange controls or other circumstances beyond the Issuer's control or is
no longer used by the government of the relevant country (unless otherwise replaced by the euro) or for the settlement of transactions by
public institutions of or within the international banking community, then all payments in respect of such Note will be made in U.S.
dollars until such currency is again available to the Issuer or so used. The amounts payable on any date in such currency will be
converted into U.S. dollars on the basis of the most recently available market exchange rate for such currency or as otherwise indicated
in the relevant Final Terms. Any payment in respect of such Note so made in U.S. dollars will not constitute an event of default under the
terms and conditions of the Notes.
The paying agent will make all determinations referred to above at its sole discretion. All determinations will, in the absence of
clear error, be binding on holders of the Notes.
Early redemption may adversely affect your return on the Notes.
If the Notes are redeemable at the Issuer's option, the Issuer may choose to redeem the Notes at times when prevailing interest
rates are relatively low. In addition, if the Notes are subject to mandatory redemption, the Issuer may be required to redeem the Notes at
times when prevailing interest rates are relatively low. As a result, you generally will not be able to reinvest the redemption proceeds in
a comparable security at an effective interest rate as high as the Notes being redeemed. An optional redemption feature is likely to limit
the market value of Notes. During any period in which the Issuer may elect to redeem Notes, the market value of those Notes generally
will not rise substantially above the price at which they can be redeemed. The market value of redeemable Notes may also be similarly
limited at other times.
Interest rate conversion, if applicable, may affect the market value of the Notes.
Certain fixed/floating rate Notes may bear interest at a rate that the Issuer may elect to convert from a fixed rate to a floating
rate, or from a floating rate to a fixed rate. The Issuer's ability to convert the interest rate will affect the secondary market and the market
value of the Notes since the Issuer may be expected to convert the rate when it is likely to produce a lower overall cost of borrowing. If
the Issuer converts from a fixed rate to a floating rate, the spread on the fixed/floating rate Notes may be less favorable than the
then-prevailing spreads on comparable floating rate Notes tied to the same reference rate. In addition, the new floating rate at any time
may be lower than the rates on other Notes. If the Issuer converts from a floating rate to a fixed rate, the fixed rate may be lower than the
then-prevailing rates on its Notes.


5





Under the Savings Directive, the Notes may be subject to withholding taxes in circumstances where the Issuer is not obliged to
make gross-up payments, and this would result in holders receiving less interest than expected.

Under Directive 2003/48/EC on the taxation of savings income (the "Savings Directive"), each Member State of the European
Union is required to provide to the tax authorities of another Member State details of payments of interest or other similar income paid by
a person within its jurisdiction to, or secured by such a person for, an individual beneficial owner resident in, or certain limited types of
entities established in, that other Member State. However, for a transitional period, Austria and Luxembourg will instead (unless during
that period they elect otherwise) operate a withholding system in relation to such payments. Under such a withholding system, the
beneficial owner of the interest payment must be permitted to elect that certain procedures relating to the provision of information be
applied rather than requiring withholding. The rate of withholding is 35%. The transitional period will terminate at the end of the first
full fiscal year following agreement by certain non-EU countries to exchange-of-information procedures relating to interest and other
similar income. The Luxembourg government has announced that Luxembourg will elect out of the withholding system in favor of
automatic exchange of information with effect from January 1, 2015.

A number of non-EU countries and certain dependent or associated territories of certain Member States have adopted similar
measures to the Savings Directive.

A proposal for amendments to the Savings Directive has been published, including a number of suggested changes which, if
implemented, would broaden the scope of the rules described above.
If a payment were to be made or collected through a Member State which has opted for a withholding system and an amount of,
or in respect of, tax pursuant to the Savings Directive were to be withheld from that payment, neither the Issuer nor any Paying Agent nor
any other person would be obliged to pay additional amounts with respect to any Note as a result of the imposition of such withholding
tax.
There may not be any trading market for the Notes; many factors affect the trading and market value of the Notes.
Upon issuance, the Notes will not have an established trading market. The Issuer cannot assure you that a trading market for the
Notes will ever develop, or that any such market will be maintained if developed. In addition to the Issuer's creditworthiness, many
factors affect the trading market for, and trading value of, the Notes. These factors include:
· the method of calculating the principal, premium, if any, and interest, if any, in respect of the Notes,
· the time remaining to the maturity of the Notes,
· the outstanding amount of the Notes,
· any redemption features of the Notes,
· the level, direction and volatility of market interest rates generally, and
· fluctuations in exchange rates between an investor's currency and the specified currency in which a Note is denominated.
There may be a limited number of buyers when you decide to sell your Notes. This may affect the price you receive for your
Notes or your ability to sell your Notes at all. In addition, Notes that are designed for specific investment objectives or strategies often
experience a more limited trading market and more price volatility than those not so designed. You should not purchase Notes unless
you understand and know you can bear all of the investment risks involving the Notes.
The Issuer's credit ratings may not reflect all risks of an investment in the Notes.
The credit ratings of the Issuer or the Program may not reflect the potential impact of all risks related to structure and other
factors on any trading market for, or trading value of, your Notes. In addition, real or anticipated changes in the Issuer's or the Program's
credit ratings will generally affect any trading market for, or trading value of, your Notes. A credit rating is not a recommendation to
buy, sell or hold securities and may be revised or withdrawn by the rating agency at any time. There is no assurance that a credit rating
will remain for any given period of time or that a credit rating will not be lowered or withdrawn by the relevant rating agency if, in its
judgment, circumstances so warrant. The impact of other activities that the Issuer undertakes, including its stock repurchase program,
changes in its dividend rate and, particularly, increases in its debt levels could also result in future declines in its credit ratings. See
"Risks Related to the Issuer ­ Trading volatility and price of the Issuer's common stock may be affected by many factors." In the event
that a credit rating assigned to the Notes or the Issuer is subsequently lowered for any reason, no person or entity is obliged to provide
any additional support or credit enhancement with respect to the Notes, and the market value of the Notes is likely to be adversely
affected.
In general, European regulated investors are restricted under Regulation (EC) No. 1060/2009, as amended (the "CRA
Regulation"), from using credit ratings for regulatory purposes, unless such ratings are issued by a credit rating agency established in the
EU and registered under the CRA Regulation (and such registration has not been withdrawn or suspended), subject to transitional
provisions that apply in certain circumstances while the registration application is pending. Such general restriction will also apply in
the case of credit ratings issued by non-EU credit rating agencies, unless the relevant credit ratings are endorsed by an EU-registered
credit rating agency or the relevant non-EU rating agency is certified in accordance with the CRA Regulation (and such endorsement
action or certification, as the case may be, has not been withdrawn or suspended). The list of registered and certified rating agencies


6





published by the European Securities and Markets Authority ("ESMA") on its Web site in accordance with the CRA Regulation is not
conclusive evidence of the status of the relevant rating agency included in such list, as there may be delays between certain supervisory
measures being taken against a relevant rating agency and the publication of the updated ESMA list. Certain information with respect to
the credit rating agencies and ratings is set out in the section "McDonald's Corporation Credit Ratings" of this Base Prospectus and
will be disclosed in the Final Terms relating to any issue of Notes.
The Issuer may elect to de-list the Notes if statutory requirements become impracticable or unduly burdensome.
Any Notes that are listed on the Official List of the Luxembourg Stock Exchange or any other listing authority, stock exchange
or quotation system may be de-listed if statutory requirements become impracticable or unduly burdensome. The Issuer must comply
with numerous statutory requirements, including but not limited to the Prospectus Directive and its implementing rules and regulations
and the Transparency Directive. The Transparency Directive was implemented in Luxembourg by the law and a Grand-Ducal regulation
of January 11, 2008 regarding transparency requirements for issuers of securities (the "Transparency Law"), which aims at issuers
whose securities are admitted to trading on a regulated market and where Luxembourg is the home Member State. Both the Prospectus
Directive and Transparency Directive require issuers, whose securities are admitted to trading on a regulated market in any Member
State, to prepare their consolidated accounts in accordance with International Financial Reporting Standards adopted pursuant to
Regulation (EC) No. 1606/2002 ("IFRS"); however, the European Commission has determined that U.S. Generally Accepted
Accounting Principles shall be deemed "equivalent" to IFRS (Commission Decision 2008/961/EC; Commission Regulation (EC) No.
1289/2008). If the Transparency Law (and/or any other European or national legislation) is interpreted or takes effect in a form that
would require the Issuer to publish or produce its financial statements according to accounting principles other than U.S. statutory
accounting principles or that would otherwise impose requirements on the Issuer that it determines in good faith are impracticable or
unduly burdensome, the Issuer may elect to de-list the Notes. The Issuer will use its reasonable efforts to obtain an alternative admission
to listing, trading and/or quotation for the Notes by another listing authority, exchange and/or system, as it and the relevant Dealers may
decide. If such an alternative admission is not available to the Issuer, or is, in the Issuer's opinion, unduly burdensome, an alternative
admission may not be obtained. Notice of any de-listing and/or alternative admission will be given as described in Condition 16 in the
section "Terms and Conditions of the Notes."
Because the Notes are unsecured, your right to receive payments may be adversely affected.
The Notes will be unsecured. If the Issuer defaults on the Notes, or in the event of a bankruptcy, liquidation or reorganization,
then, to the extent that the Issuer has granted security over its assets, the assets that secure those obligations will be used to satisfy the
obligations thereunder before the Issuer could sell or otherwise dispose of those assets in order to make payment on the Notes. As a
result of the granting of such security, there may only be limited assets available to make payments on the Notes in the event of an
acceleration of the Notes.
Notes may be issued at a substantial discount or premium.
Notes may be issued at a substantial discount or premium from their principal amount. The market value of such Notes may
fluctuate to a greater extent in relation to general changes in interest rates than do market values for conventional interest-bearing
securities. Generally, the longer the remaining term of such Notes, the greater the price volatility as compared to conventional
interest-bearing securities with comparable maturities.
Legal investment considerations may restrict certain investments.
The investment activities of certain investors in the Notes are subject to legal investment laws and regulations, or review or
regulation by certain authorities. Each investor of the Notes should consult his, her or its, as the case may be, legal advisors to determine
whether and to what extent (1) the Notes constitute legal investments; (2) the Notes can be used as collateral for various types of
borrowing; and (3) other restrictions might apply to the purchase or pledge of any Notes. Financial institutions should consult their
respective legal advisors or the appropriate regulators to determine the appropriate treatment of Notes under any applicable risk-based
capital or similar rules.
The Notes may not be a suitable investment for all investors.
Each potential investor in any Notes must determine the suitability of that investment in light of its own circumstances. In
particular, each potential investor should (1) have sufficient knowledge and experience to make a meaningful evaluation of the relevant
Notes, the merits and risks of investing in the relevant Notes and the information contained or incorporated by reference in this Base
Prospectus or any applicable supplement; (2) have access to, and knowledge of, appropriate analytical tools to evaluate, in the context of
the investor's particular financial situation, an investment in the relevant Notes and the impact the relevant Notes will have on the
investor's overall investment portfolio; (3) have sufficient financial resources and liquidity to bear all of the risks of an investment in the
relevant Notes; (4) understand thoroughly the terms of the relevant Notes and be familiar with the behavior of any relevant indices and
financial markets; and (5) be able to evaluate (either alone or with the help of a financial advisor) possible scenarios for economic,
interest rate and other factors that may affect the investor's investment and the investor's ability to bear the applicable risks.
A prospective investor should not invest in Notes unless it has the expertise (either alone or with a financial advisor) to evaluate
how the Notes will perform under changing conditions, the resulting effects on the value of the Notes, and the impact this investment
will have on the prospective investor's overall investment portfolio.


7





Modifications and waivers.

The Terms and Conditions of the Notes contain provisions for calling meetings of holders of the Notes to consider matters
affecting their interests generally. Certain changes require each affected holder's approval, others require no approval by holders and
still others require the approval of 25% of the holders.
Potential conflicts of interest.

All or some of the Dealers and their affiliates (including their parent companies) have and/or may in the future engage, in the
ordinary course of business, in investment banking, commercial banking and/or other financial advisory and commercial dealings with
the Issuer and its affiliates. They have or may, in the ordinary course of their business, (i) engage in investment banking, trading or
hedging activities; (ii) act as underwriters in connection with offerings of securities issued by the Issuer and its affiliates; or (iii) act as
financial advisors to the Issuer or its affiliates. In the context of these transactions, certain of such Dealers have or may hold securities
issued by the Issuer or its affiliates. Where applicable, they have or will receive customary fees and commissions for these transactions.

Potential conflicts of interest may arise between the calculation agent, if any, for a Tranche of Notes and the Noteholders,
including with respect to certain discretionary determinations and judgments that such calculation agent may make pursuant to the
Terms and Conditions that may influence the amount receivable upon redemption of the Notes.
Change of law.

The Terms and Conditions of the Notes are based on the laws of the State of New York, United States of America, in effect as
at the date of issue of the relevant Notes. No assurance can be given as to the impact of any possible judicial decision or change to the
laws of the State of New York or administrative practice after the date of issue of the relevant Notes.
Risks Related to the Issuer
The Issuer's business and execution of its strategic plan, the Plan to Win, are subject to risks. The most important of these is
whether the Issuer can remain relevant and a brand customers trust. Meeting customer expectations is complicated by the risks inherent
in the Issuer's global operating environment. The Issuer's business model is built around growing comparable sales to realize margin
leverage, and the Issuer expects unfavorable economic conditions in many markets to continue to pressure its financial performance,
with continued flat or contracting Informal Eating Out ("IEO") segments in many markets, broad-based consumer caution and price
sensitivity, reduced pricing power and intensifying competitive activity. Given these conditions and persistent cost pressures, the Issuer
expects its results in the near term to remain challenged.
The Issuer has the added challenge of the cultural and regulatory differences that exist within and among the more than 100
countries where the Issuer operates. Initiatives the Issuer undertakes may not have universal appeal among different segments of the
Issuer's customer base and can drive unanticipated changes in guest counts and customer perceptions. The Issuer's operations, plans and
results are also affected by regulatory, tax and other initiatives around the world, notably the focus on nutritional content and the
sourcing, processing and preparation of food "from field to front counter," as well as industry marketing practices.
These risks can have an impact both in the near- and long-term and are reflected in the following considerations and factors that
the Issuer believes are most likely to affect its performance.
The Issuer's ability to remain a relevant and trusted brand and to increase sales and profits depends largely on how well the
Issuer executes the Plan to Win and its global growth priorities.
The Plan to Win addresses the key drivers of the Issuer's business and results - people, products, place, price and promotion -
and the Issuer is focused on its three global growth priorities that represent the greatest opportunities under the Issuer's Plan to Win:
"optimizing our menu, modernizing the customer experience and broadening accessibility to our brand." The quality of the Issuer's
execution depends mainly on the following:


·
The Issuer's ability to anticipate and respond effectively to trends or other factors that affect the IEO segment and its
competitive position in the diverse markets it serves, such as spending patterns, demographic changes, trends in food
preparation, consumer preferences and publicity about it, all of which can drive perceptions of its business or affect
the willingness of other companies to enter into site, supply or other arrangements with the Issuer;
·
The Issuer's continued innovation in all aspects of the McDonald's experience to differentiate the McDonald's
experience in a way that balances value with margin levels;
·
The impact of planned changes to the Issuer's value menu, which has been an important component of its overall
menu strategy; the Issuer's ability to continue robust menu development and manage the complexity of its restaurant
operations; the Issuer's ability to adapt its plans to deliver a locally-relevant experience in a highly competitive,
value-driven operating environment; the Issuer's ability to leverage promotional or operating successes across
markets; and whether sales gains associated with new product introductions are sustained;
·
The risks associated with the Issuer's franchise business model, including whether its franchisees have the experience
and financial resources to be effective operators and remain aligned with the Issuer on operating, promotional and
capital-intensive initiatives, and the potential impact on the Issuer if they experience food safety or other operational


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problems or project a brand image inconsistent with the its values, particularly if the Issuer's contractual and other
rights and remedies are limited, costly to exercise or subject to litigation;
·
The success of the Issuer's tiered approach to menu offerings; the impact of pricing, product, marketing and
promotional plans on sales and margins; and the Issuer's ability to adjust these plans to respond quickly to changing
economic and competitive conditions;
·
The Issuer's ability to drive restaurant improvements that achieve optimal capacity, particularly during peak mealtime
hours, and motivate the Issuer's restaurant personnel and its franchisees to achieve consistency and high service levels
so as to improve perceptions of the Issuer's ability to meet expectations for quality food served in clean and friendly
environments;
·
The Issuer's plans for restaurant reimaging and rebuilding, and whether the Issuer is able to identify and develop
restaurant sites consistent with its plans for net growth of Systemwide restaurants and achieve its sales and
profitability targets;
·
Whether the Issuer's global digital initiatives will drive growth in guest counts and customer engagement, and the
impact that third-party loyalty programs and other customer data aggregators may have on the Issuer's ability to do so;
·
The success of the Issuer's sustainability initiatives to support its brand ambition of good food, good people and good
neighbor, which will require Systemwide coordination and alignment, including with its franchisees, and whether the
Issuer will be effective in addressing these and other matters of social responsibility in a way that inspires trust and
confidence;
·
The costs and risks associated with the Issuer's increasing use of technological and digital systems (e.g., point-of-sale
and other in-store systems or platforms) that support its restaurants and that are made available to franchisees along
with related services; the risk that the Issuer will not fully realize the benefits of the significant investments it is
making to enhance the customer experience; the potential for system performance failures, security breaches
involving its systems or those of third-party providers; legal risks associated with providing technology-related
services to franchisees, including those relating to data collection, protection and management; and litigation risk
involving intellectual property rights;
·
The Issuer's ability to respond effectively to adverse perceptions about the quick-service category of the IEO segment
or about its food (including its nutritional content and preparation), promotions and premiums, such as Happy Meal
toys (collectively, its "products"), how the Issuer sources the commodities it uses, and its ability to manage the
potential impact on McDonald's of food-borne illnesses or product safety issues;
·
The impact of campaigns by labor organizations and activists, including through the use of social media and other
mobile communications and applications, to promote adverse perceptions of the quick-service category of the IEO
segment or the Issuer's brand, management, suppliers or franchisees, or to promote or threaten boycotts, strikes or
other actions involving the industry, McDonald's or its suppliers and franchisees;
·
The impact of events such as boycotts or protests, labor strikes and supply chain interruptions (including due to lack of
supply or price increases) that can adversely affect the Issuer or the suppliers, franchisees and others that are also part
of the McDonald's System and whose performance has a material impact on the Issuer's results; and
·
The Issuer's ability to recruit and retain qualified personnel to manage its operations and growth.
The Issuer's results and financial condition are affected by global and local market conditions, and the prolonged challenging
economic environment can be expected to continue to pressure its results.
The Issuer's results of operations are substantially affected by economic conditions, both globally and in local markets, and
conditions can also vary substantially by market. The current global environment has been characterized by persistently weak
economies, high unemployment rates, inflationary pressures and volatility in financial markets. Many major economies, both advanced
and developing, are also facing significant economic issues. These include, in the U.S., concerns about the federal deficit and the
potential adverse effects of the automatic government spending cuts in 2013 and 2014 as well as the potential impact from any future
government shutdown. In the Eurozone, consumer and business confidence and spending continue to be depressed in many markets.
Important markets in Asia, which have been key drivers of global growth, have also been experiencing declining growth rates.
Uncertainty about the long-term investment environment could further depress capital investment and economic activity.
These conditions are adversely affecting sales and/or guest counts in many of the Issuer's markets, including most of its major
markets. The Issuer is also facing increasing competition from an expanded set of competitors that include many non-traditional market
participants such as conventional retailers and coffee shops. To address this environment, the Issuer has intensified its focus on value as
a driver of guest counts through menu, pricing and promotional actions. These actions have adversely affected the Issuer's margin
percent, and margins will remain under pressure. The key factors that can affect the Issuer's operations, plans and results in this
environment are the following:




9





·
Whether the Issuer's strategies will be effective in enabling further market share gains, which have been achieved at
declining rates in recent periods, while at the same time enabling the Issuer to achieve its targeted operating income
growth despite the current adverse economic conditions, resurgent competitors and an increasingly complex and
costly advertising environment;
·
The effectiveness of the Issuer's supply chain management to assure reliable and sufficient product supply on
favorable terms;
·
The impact on consumer disposable income levels and spending habits of governmental actions to manage national
economic matters, whether through austerity or stimulus measures and initiatives intended to control wages,
unemployment, credit availability, inflation, taxation and other economic drivers;
·
The impact on restaurant sales and margins of ongoing commodity price volatility, and the effectiveness of pricing,
hedging and other actions taken to address this environment;
·
The impact on the Issuer's margins of labor costs that the Issuer cannot offset through price increases, and the
long-term trend toward higher wages and social expenses in both mature and developing markets, which may intensify
with increasing public focus on these issues;
·
The impact of foreign exchange and interest rates on the Issuer's financial condition and results;
·
The challenges and uncertainties associated with operating in developing markets, which may entail a relatively
higher risk of political instability, economic volatility, crime, corruption and social and ethnic unrest, all of which are
exacerbated in many cases by a lack of an independent and experienced judiciary and uncertainties in how local law is
applied and enforced, including in areas most relevant to commercial transactions and foreign investment;
·
The nature and timing of decisions about underperforming markets or assets, including decisions that result in
impairment charges that reduce the Issuer's earnings; and
·
The impact of changes in the Issuer's debt levels on its credit ratings, interest expense, availability of acceptable
counterparties, ability to obtain funding on favorable terms or the Issuer's operating or financial flexibility, especially
if lenders impose new operating or financial covenants.
Increasing legal and regulatory complexity will continue to affect the Issuer's operations and results in material ways.
The Issuer's legal and regulatory environment worldwide exposes the Issuer to complex compliance, litigation and similar
risks that affect its operations and results in material ways. In many of the Issuer's markets, including the United States and Europe, the
Issuer is subject to increasing regulation, which has increased its cost of doing business. In developing markets, the Issuer faces the
risks associated with new and untested laws and judicial systems. Among the more important regulatory and litigation risks the Issuer
faces and must manage are the following:


·
The cost, compliance and other risks associated with the often conflicting and highly prescriptive regulations the
Issuer faces, including where inconsistent standards imposed by governmental authorities can adversely affect popular
perceptions of the Issuer's business and increase its exposure to litigation or governmental investigations or
proceedings;
·
The impact of new, potential or changing regulations that can affect the Issuer's business plans, such as those relating
to product packaging, marketing and the nutritional content and safety of its food and other products, as well as the
risks and costs of its labeling and other disclosure practices, particularly given varying legal requirements and
practices for testing and disclosure within the Issuer's industry, ordinary variations in food preparation among its own
restaurants, and the need to rely on the accuracy and completeness of information from third-party suppliers;
·
The impact of nutritional, health and other scientific studies and conclusions, which constantly evolve and often have
contradictory implications, but nonetheless drive popular opinion, litigation and regulation (including tax initiatives
intended to drive consumer behavior) in ways that could be material to the Issuer's business;
·
The impact of litigation trends, particularly in the Issuer's major markets, including class actions, labor, employment
and personal injury claims, litigation with or involving the Issuer's relationship with franchisees, landlord/tenant
disputes and intellectual property claims (including often aggressive or opportunistic attempts to enforce patents used
in information technology systems); the relative level of the Issuer's defense costs, which vary from period to period
depending on the number, nature and procedural status of pending proceedings; the cost and other effects of
settlements or judgments, which may require the Issuer to make disclosures or take other actions that may affect
perceptions of the Issuer's brand and products; and the scope and terms of insurance or indemnification protections
that the Issuer may have;
·
Adverse results of pending or future litigation, including litigation challenging the composition and preparation of the
Issuer's products, or the appropriateness or accuracy of the Issuer's marketing or other communication practices;
·
The risks and costs to the Issuer, its franchisees and its supply chain of the effects of climate change, greenhouse
gases, energy and water resources, as well as the increased public focus, including by governmental and


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